For this project, I created a visual identity for the exhibition State of the Art 2024, developing a cohesive system designed to work across both gallery signage and promotional materials. Working from a shared set of artwork and a fixed exhibition title, the challenge was to create a visual approach that could unify the wide range of pieces while still generating excitement and maintaining clarity. I focused on designing a title lockup that felt dynamic but remained legible and scalable across different formats. The goal was to strike a balance between creativity and practicality, ensuring the identity felt fresh and engaging while still serving the needs of visitors and curators alike. This project also offered a chance to reflect on professional design practices, including time management, working within constraints, and effectively curating and presenting work.